Advanced information systems develop rapidly towards the next stage of their development – providing recommendations based business intelligence analysis study of wise crowds. Moti Frankel, CEO COMAX, tells how that goal today a number of leading companies started to be the one who guided COMAX over two years.
When the term Big Data, or enormous information Hebrew, was born somewhere in 2011 was unimaginable amount informational circulating today in information systems. Mission extraction decisions and understanding the business prospects of the infinite ocean of data has become almost impossible without help from information systems. These characteristics are studying the behavior of enterprises and people know to clean up “dirty information” and refining to obtain information and forward-looking recommendations for action.
Bridging the gap between information systems business [Business Intelligence – BI] to those providing recommendations for action looking, is a challenge facing companies active in the field, according to a study by Forrester, according to which “few elite team make the leap from BI systems, systems which offer prospects “. This report was published in 2015. COMAX assumed this monumental task, already in 2014 – and parts of the solution are already being implemented today. Moti Frankel, entrepreneur and co-CEO of COMAX it clear that the effort is not small if we use language minimized.
The next step in the evolution of information systems
In an interview I conducted two years ago, he said that the good news that it brought COMAX the beginning of the previous decade was to enter the “cloud computing”, even before you know talk about ” NORI “that’s the good news brought by COMAX the end of the second decade of the 2000s? the evolution of computer systems began to record and store information, and then was born BI (an acronym for intelligence and business intelligence business intelligence or in Hebrew, business intelligence) – systems that help the organization to extract business information from all data it generates and collects where the data is presented graphically and beautiful.
The third stage of evolution is divided into two. The first part – call to action (moving operation) (Call to action) – the systems provide the user with not only information but also offers ways to share in the business. The second part is the forecast. The first phase of development systems we have already dealt in the past, is trying to stage currently developing BI solutions in real time, and the next thing is to bring future administrative systems. We are trying to develop such a system and services we provide to our management. I call BI or Business Intelligent (business wise) – This is the next step of the administrative systems of the commercial sector; All this goes by.
On the retail side of the strongest trends are a combination of digitization and visual access to the world of sales and an improvement in the subject “out in stores.”
The whole process ‘pay at home’ will be developed and become more smoothly and quickly than at present.
International experts have determined that, due to its size, the concept Big time, died and gave way to other types of information, but organizations continue to produce and store infinite amounts of data. Retail 2016 is the seller who uses the smartest enormous amount of information available? I think now this use is limited as it uses about 20% of the maximum of all the data that we are able to accumulate and analyze them.
Why? Limited use is due in part to technological problems, process is long and difficult in terms of time and money that should be invested. The second problem is the workforce – not everyone knows how to make proper business questions. Nowadays systems shows user data and expect him to know what to do with them, how to look. In most cases, it does not work. How to solve this problem is called a call to action [Call to action], reaching the stage of action. To determine the system to be responsible, it is also an issue on the agenda. User is the first for the day with a list of issues identified and notified to you by the system. It describes the severity of the problem and provides recommendations for solving, in order of degree of urgency. For example, if the drop in sales of a certain product, system will produce warnings and a number of options to resolve explaining why there was a decline and indicates different ways to address the issue, presenting including rate potential success of each treatment methods . The user only has to choose between different options at the touch of a button.
These recommendations should be based on the wisdom of crowds and learning behavior based on our customers but all recommendations to be provided will be tailored specifically to the client front. This direction will develop in two to three years.
“Mobilizing wise action would help everyone manage their enterprise fairer”
How will these recommendations help to small retailers? Precisely because such warnings and recommendations can make a big difference. This urge to work, Call to action, will also help, branch manager who is at the end of the day [N.T .: manner of expression in Hebrew; equivalent “in fact / essence ‘], just like any small trader wielding shop – it is flooded with endless tasks and not always able to read analyzes transmitted. Today, the system displays beautiful graphics, but often small retailers or managers of branch not know how to ask the right questions, they usually operate from intuition and not the coolly analytical and analytical problem – The Call to action help everyone in business administration with more accuracy.
The alert / warnings developed one of the first steps on the way to the target. What allows us to take? Now the user can tell the system “Send me a warning if certain conditions happen”. It’s actually an intermediate step in the evolution toward next leap that I have described. Between stages you have to put into operation the computer to the stage where my computer reads the situation in which I have to look Information and situation – no matter where – we see a big increase in the number of clients using the system.
However, with all the improvements and new capabilities in computers, I think we should distinguish between the management of virtual and actual management and must find a balance between the two. We should not become addicted and make them prefer reality – even when the machine will know how to give advice. Even for intelligent computers are no limits and it is very important to recognize and be given due attention.
Requests from customers increased in the past two years? Social protest caused strong pressure on the retail sector, particularly in the food sector and imposed greater efficiency in areas where in the past it was investing less. Food law and regulation that followed drew worldwide protest inside lately and is the largest life large organizations in the country
In addition to increased demand for multi-channel issue, the meeting with the client is done once in the real world and once in the retailer’s online store. There is a requirement to allow a smooth transition between purchase in store and online purchase. For example – to buy the site and return to the store, or buy in the store and pay with credit on site.
We receive constant requests from customers to add features – and not a few of them, I think, find their way into the system. Requests from customers and good wine there is an open dialogue between customers and COMAX. In fact, we are constantly concerned with enhancing the relationship with existing customers, enhancing dialogue and strengthening our ability to give them what they really need.