From competitors defamation forward up to 6 daily activities that traders should avoid.
Creating a positive shopping experiences is a form of art. The effort needed to give good service is complex, varied and often costly. Many materials are devoted to this important topic, ranging from courses and seminars led by experts and up to large source of stories wich is the Web. While useful advice in the field, should be granted by caution customers everyday are daily operations and how many customers run away.
It takes only a few seconds to create a bad impression – and the magnitude of the damage is much greater than the loss of sales leads or loss than a specific client. The damage can spread easily and affects many potential buyers who hear about one bad experience and because they will invalidate an entire shop. So what can be done to avoid this? We made a list of six aggressive actions that anyone concerned about the reputation of his business and will avoid making them (and will train and equip properly their team):
- critical buyer requests: no matter how ridiculous it is an application. Customer criticism is embarrassing, embarrassment and anger will turn at breakneck speed. You have to react to every question or request by full attention, and to respond in a respectful way – so the customer will feel that he isn’t just a wallet more than 2 feet for you.
- Lack of flexibility: it is forbidden to allow customers to take advantage of your business, but the discovery of a certain degree of flexibility in the store can serve you very well. Rounding to the amount payable when an old customer when lacks a few pennies or a small bonus convey the message that the business owner is willing to invest effort to build loyalty to its customers.
- defamation of competitors (almost) everyone knows that in a job interview you should not slander heads before – exactly the same principle applies to competitors. You must not denigrate other companies, a practice defamatory of you as a person and turns against your business.
- Ignoring customers the loyalty of: customer retention is more economical than acquiring new customers and is just as important. Once a customer has chosen to return to the store where purchased in the past it is important to remember and to reward repeat that chose to do business with your buyer has made an informed choice, and for this and how to conduct the entire business in his face should show him that he respect this choice. Creating a positive shopping experience for customers repetitive strengthens their loyalty to the store, and will give your business more than occasional sales here and there.
- irritation: No matter how many questions puts the customer, or how long it should take a decision to show impatience and nervousness is a safe way to remove it. Most customers may also notice even slight signs of unrest to the seller and it will create a significant discomfort; even if they liked the product and were impressed with the store, it is likely that the nervous seller will be not forgotten too early .
- assumptions: the following scenario is common and widespread – even at the entrance to the store salesman or saleswoman salt overzealous and offers discounts on a variety of products, as it assumes that if the buyer is known only abundance of these options as soon as they entered he can not refuse. Learned from this annoying behavior deserves what not to do. Should not make assumptions about the needs of the buyer – it is recommended to approach politely and ask questions carefully, to help him collect the information needed to make a suitable and beneficial proposal for the future acquisition.
Avoiding these six actions of those everyday activities means that fewer customers will leave after a bad shopping experience – without having to spend any money for it.
This post is based on an article published in the original HERE.
Other posts that may interest you:
- The wrong / bad five questions that you can address buyers
- Tips to handle an angry customer