Digital marketing budgets are constantly rising and you still do not know what Facebook is? Director, we have some points that you should read
Digital Marketing offers tools and insights that help you extract overall marketing strategies – in all its forms. Marketing technologies available on the market today reveal what works and what does not, indicating areas that should be focused and indicating where not to invest time, money and effort. Finally, harnessing new marketing technologies contribute to the expansion of your customers, increased revenues and better management and operation.
If this introduction did not convince you to be open about the digital world, the analysis of Forrester Research will help. The research shows that online marketing is the future, and expects that in the next two years digital advertising budgets devoted will exceed those invested in traditional advertising on television.
So whether you’re CEO, Managing Director or CEO of technology funds, it is important to recognize, however basically, the world of digital marketing and technologies available on the market today. Not sure how and where to start? We’ve compiled 5 things for you to think about.
It is more complicated than it looks
Many digital marketing tools are designed specifically for hard core sober technology. Huge resources are invested in making these education products even friendly technologically, which consist in smaller applications used on smartphones. The programs allow you to configure the landing pages by pressing a button or management systems that enable tracking tags on your site traffic and advertising platforms for large companies like Google and Facebook – tools providing several parts will accompany you step by step, until the desired result.
It will make your life easier
As stated above, good technology is not complicated and is not confusional – on the contrary. Various tools are designed to make easier for you to work. Almost all Platforms offer shortcuts that allow many actions with few clicks. Of course there is a need to learn the platform but after the initial hurdle, the efficiency can improve significantly. For example, advertising in Facebook and Google can raise awareness of the masses by using Bakslim, in Google Analytics can be set Dsbordim heading off to the information you want to see in different ways and by using Google alerts will ensure you do not miss any references to your business Online.
There is a free lunch
Salaries, rent, suppliers, equipment – your cash flow does not currently allow further expenditure on the purchase of digital marketing platform, right? Not true. Opening a profile on one of the major social networks does not cost money, systems like Google Analytics and Google Alerts are free and can be downloaded in various formats to build landing pages for free, and much more. Cannot find the right platform for you for free? Many inexpensive solutions exist and most of them offer a free trial period during which you can evaluate the effectiveness of the service.
Every problem has solution
Startups that offer digital marketing solutions are a hot commodity on the market, and hundreds of millions of dollars that are flowing to companies that are specialized in this field each year are proof of this. Everyone seems to compete with all of them in an attempt to develop the best and the most advanced solution. If the marketing department in your company is trying to seek some response to your needs and something does not work, it is likely that the solution is more appropriate, efficient and attainable in the marketplace. There is no reason to continue to fight, the problem can be solved easily. The world of marketing technologies – Remember that technology is on your side. Explore it, use it, and make it work for you.
Here we would like to stop and to refer to the recommendation “Research” in the paragraph above. Given that on the core market there are thousands of tools and formats of digital marketing, and new solutions are added every week to achieve the best and the newest solution, most often what was offered yesterday does not match with what is offered today. Follow the daily results of the product used . Although finding the technology is not your job, it is important to know what solution the marketing department uses and why. Ignorance is not bliss for the manager.