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Big Data analytics to save money for retailers

The modern retail conducted in a business environment is constantly changing and poses new challenges at all levels – from the effective management of inventory through the store management to the planning and execution of marketing campaigns, and the list goes on. The good news is the retailer is not alone in this battle. The […]

This will encourage impulsive shopping in your store

Impulse purchases account for a significant chunk of the consumer spending pie. According to a study by Marketing Support, Inc. and Leo J. Shapiro and Associates, about one-third of all consumers make a sizeable impulse buy every week, with a median purchase of $30. The brick-and-mortar edge The numbers look even better if you’re a […]

Digital Marketing for Business – Guide for the Perplexed

Every business owner knows that today an online presence is not enough – it has to be declared complete. A series of articles will help you find your way around the marketing of 2016. Accidentally you see enticing offers of SEO that will propel your site to top positions on Google; Your neighbour tells that […]